The Enterprise Digital Member Experiences team (EDME) brings together important global and enterprise-level digital assets including: Amex Mobile App, Web (MYCA, Home Page, Navigation, Loyalty & Benefits), Digital Commerce (Card and Merchant Offers), Push Channels (email, SMS, push notifications) and User Experience Design & Research. With our partners across the company, our objective is to become a more essential part of our customer’s digital lives.
The Senior Analyst, Product Marketing-Amex Mobile, will be responsible for driving global app adoption in partnership with teams across the blue box. The successful candidate will be responsible for defining and deploying a focused strategy around app adoption and engagement for commercial and consumer Card Members as well as driving awareness and engagement in new key features and functionalities across the mobile app product.
The role will involve a deep partnership with product and analytics functions – leveraging usage insights to drive engagement of one of our most critical digital assets. The team will play a key role in sharing best practices through centrally created asset libraries, data & insights, and defining overall engagement targets for the Amex Mobile App across 20+ countries globally.
This is a great opportunity to join an exciting team who'll be at the forefront of driving app adoption and accelerating our overall app penetration.
The successful candidate will be responsible for:
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions