Sr Analyst-Marketing

American Express - More jobs by this advertiser

The Enterprise Digital Member Experiences team (EDME) brings together important global and enterprise-level digital assets including: Amex Mobile App, Web (MYCA, Home Page, Navigation, Loyalty & Benefits), Digital Commerce (Card and Merchant Offers), Push Channels (email, SMS, push notifications) and User Experience Design & Research. With our partners across the company, our objective is to become a more essential part of our customer’s digital lives.

 

The Senior Analyst, Product Marketing-Amex Mobile, will be responsible for driving global app adoption in partnership with teams across the blue box. The successful candidate will be responsible for defining and deploying a focused strategy around app adoption and engagement for commercial and consumer Card Members as well as driving awareness and engagement in new key features and functionalities across the mobile app product.

 

The role will involve a deep partnership with product and analytics functions – leveraging usage insights to drive engagement of one of our most critical digital assets. The team will play a key role in sharing best practices through centrally created asset libraries, data & insights, and defining overall engagement targets for the Amex Mobile App across 20+ countries globally.

 

This is a great opportunity to join an exciting team who'll be at the forefront of driving app adoption and accelerating our overall app penetration.

 

The Role:

 The successful candidate will be responsible for:

  • Drive growth in engagement of our core mobile experience through defining best-in-class communication strategies & assets
  • Play a global role in establishing adoption targets for each of our newly globalized iOS & Android apps including developing strategies for growth based on upcoming product feature rollouts & accelerating on-going organic adoption.
  • Partner with teams across the organization to deploy marketing at scale, developing winning strategies for global deployment
  • Build, develop and manage relationship with suppliers, agencies and partners – creating strong connections.
  • Data-driven – owning market engagement and driving deep partnership across the product development & launch life-cycle.
Qualifications
 

Qualifications

  • 2+ years Digital Product Marketing expertise or Product Management experience
  • Proven track record of delivering digital campaigns
  • Proven success in defining a cross LOB digital marketing strategy of both marketing and servicing experience
  • Excellent communication skills
  • History of high individual performance
  • Strong thought leadership in the digital space
  • Ability to interpret consumer insights and trends into marketable assets
  • A passion for all things digital, inside and outside of work

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions




28 March 2020
Location:
Work type:
Full time
Sector:
Banking and Financial Services
Profession:
Other
PLEASE! No enquiries from Recruitment Agencies or Headhunters.

Only direct applications will be considered.

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