Digital Acquisition Manager

HSBC - More jobs by this advertiser
 Job Description - Digital Acquisition Manager (0000EF9H)

Job Description 

Digital Acquisition Manager : 0000EF9H 



HSBC Life Insurance Company Limited

Headquartered in Shanghai, HSBC Life Insurance Company Limited is a 50-50 joint venture between HSBC Insurance (Asia) Limited and The National Trust Ltd. with a registered capital of RMB 1025 million. HSBC Life offers a comprehensive range of insurance solutions to our customers covering protection, retirement, children’s education, wealth growth and management, and legacy planning.


We are currently seeking an experienced professional to join our team.


In this role, you will:


  • Digital acquisition journey design (by lead sources and persona types), and business requirement definition.

  • Track and improve conversion rate throughout the wechat acquisition journey, leveraging data analytics insights from wechat browsing behavior and insurance product benefit).

  • Developing understandings of consumer behaviours, which provide insight into potential commercialisation or revenue generation opportunities.

  • Design and drive wechat retargeting activities by working closely with wechat operation, distribution channel, Content Insights and Marketing functions.

  • by seamlessly managing interaction points and deliver the most content and messaging to our customers and prospects, post-campaign analysis and reporting to make sure the traffic quality through to China Insurance owned channels.

  • Digital marketing support, i.e. campaign design, seasonal promotion…. to attract and/or activate followers.




To be successful in the role, you should meet the following requirements:


  • Very strong digital business analytical ability and problem solving skills - quickly understand internet user considerations. 

  • Very strong understanding for insurance product, digital marekting, Familar with internet Operation management and online acquistion process.

  • Good understanding for digital solution and excellet analysis ability to assist Digital team for digital product transaction/customer journey deployment.

  • High levels of self-motivation – able to self-manage and deliver to committed timescale.

  • Excellent communication skills, both written and spoken in English.

  • At least the experience of 5 years with internet company or digital-channel of insurance company.


You’ll achieve more when you join HSBC. 


HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within and inclusive and diverse environment. Personal data held by the Company relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.


Issued by HSBC Life Insurance Company Limited



Job Field

 : Digital

Primary Location

 : Asia Pacific-China-Shanghai-Shanghai


 : Full-time 


 : Day JobType of Vacancy : Country vacancy

Job Posting

 : 20-May-2020, 19:48:18 

Unposting Date

 : 15-Jul-2020, 23:59:00  

20 May 2020
Work type:
Full time
Banking and Financial Services
PLEASE! No enquiries from Recruitment Agencies or Headhunters.

Only direct applications will be considered.

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